Are you looking to master digital marketing? Then, you're on the right place! Our newly created e-notes, "Digital Marketing: A Skill Enhancement Course for BA/BSc/BCom" will help you to prepare for the semester exams. It has high-quality graphics for better understanding, and important short and long-type answer questions.
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| Digital Marketing: An Skill Enhancement Course for BA/BSc/BCom |
Notes Overview
| Aspect | Details |
|---|---|
| Title | Digital Marketing: A Skill Enhancement Course for BA/BSc/BCom |
| Class | BA/BSc/BCom Semester 1/2/3 |
| Medium | English |
| Length | 76 pages |
| Units Covered | 4 Units |
| Format | |
| Price | ₹49 only |
| Availability | Available on Study Friend Website |
| Platform | www.studyfriend.in |
Key Features:
- Clear and Concise Explanations: Our notes break down complex concepts into easy-to-understand words.
- Engaging Visuals: High-quality images and illustrations enhance your learning experience and make information more understandable.
- Practical Examples: Real-world examples, and tools demonstrate how to apply digital marketing concepts in practice.
- Comprehensive Coverage: The 76-page notes cover a wide range of topics, including Search Engine Optimization (SEO), Pay-Per-Click (PPC), social media marketing, affiliate marketing, email marketing and more.
- Important Questions: We have selected the most important questions of several types, including one-mark questions, short-type answer questions and long-type answer questions.
Topics Covered in Notes (Syllabus)
Unit I:
- Fundamentals of Digital Marketing and Its Significance
- Traditional marketing Vs. Digital Marketing
- Evolution of Digital Marketing
- Digital Marketing Landscape
- Key Drivers
- Digital Consumer and Communities
Unit II:
- The Digital Users in India
- Digital marketing Strategy - Consumer Decision Journey
- POEM Framework
- Segmenting and Customizing Messages
- Digital Advertising Market in India
- Skills in Digital Marketing
- Digital Marketing Plan
Unit III:
- Terminology used in Digital Marketing
- PPC and Online Marketing Through Social Media
- Social Media Marketing
- SEO Techniques
- Keyword Advertising
- Google Web-master and Analytics Overview
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
Unit IV:
- Display advertising
- Buying Models
- Different Types of Ad Tools
- Display advertising Terminology
- Types of Display Ads
- Different ad formats
- Ad placement techniques
- Important ad terminology
- Programmatic Digital Advertising
Whether you're a student or teacher, these notes will provide you with valuable insights and practical guidance.
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